Wing Ki CHEUNG

“Music Portal” is the name of BTS’s 10th anniversary celebration. BTS, abbreviated as BTS, also means “Beyond The Scene”. They are a popular South Korean music boy group. The main publicity crowd of BTS is teenagers, so the concept, design style and publicity characteristics of the event are positioned according to the needs and problems of teenagers and BTS.

Hold an anniversary event to review past achievements and give back to its brand customers, these feelings of feedback can increase customer loyalty and attract potential customers to learn about the history and products of the brand’s creation, so they need an event and publicity opportunity, in the summer of 2023 To reintroduce who they are and what they have done to make music a new historical record.

And listening to socially conscious and positive lyrics in music can serve as one of the inspiring ways for teens to find a sense of identity and belonging. Therefore, the theme concept of this activity is to make a music delivery door through this activity, to bring young people into the music story of BTS, to understand the music of BTS and to know that listening to and playing music is a good way to relieve stress.