Man Yiu WONG

Kromkommer: Wonky Vegetables and Fruit Exhibition

“Food” is our basic physiological need and is essential for survival. Unfortunately, due to social misunderstanding and lack of knowledge, a prejudice against wonky vegetables and fruit leads to a habit of wasting food, much of which is borne directly by local farmers.

The exhibition’s goal is to transform complex food waste issues and knowledge into an eco-style indoor exhibition and store space experience through the Kromkommer brand. “Growth” was chosen as the design concept. The storyline moves from seed to achievement, from understanding and exploration to action goals.

Visitors can be inspired by the exhibition, “For the earth, for your wallet, cherish food.” It broadens their understanding of the consequences of food waste, learn about the stories of wonky vegetables and fruit, and the truth behind the destruction, and encourages the purchase of wonky vegetables and fruit through the exhibition.