HEYYY! I’m Shani, the purple creative (purely because you’ll always catch me with a bit of purple on)! I’m obsessed with strategy, cheer, and anything bold that makes a statement. I grew up in a super creative family, so it’s no surprise I ended up falling for advertising. I’m an aspiring creative strategist who loves digging into what makes people tick – bit of a professional people-watcher, if I’m honest. Cheer’s a big part of my life too – being a backspot and knowing how to perform? Turns out it comes in handy when you’re building ideas that actually hit. I’m all about strong insights, a strong vibe, and always bringing my full self to the table (with a hint of purple, obviously). I’m always the one observing – now it’s your turn. Go on, have a nosey at my work!
Zeroed in – it starts with observation! Behind every good creative is the ability to observe and see things in the world that not many people notice. The thoughts, stories, sharp observations, the overheard conversations, cultural quirks. Zeroed in is a space to share what you notice where no one’s looking! so if creatives are ever stuck for insights they have a place to start! Because being a creative isn’t just a process — it’s a perspective.
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