Katie Louise Monaghan

Hi, I’m a slightly anxious creative with a head full of random ideas and a soft spot for anything Disney (Seriously, help). I’m still trying to figure things out, one over thought email at a time however I’ve always known I loved producing ideas. The more chaotic, the better just like my dreams. Some of my best thoughts come while binge-watching shows, deep in a game or mid-daydream in my mums car. It’s like my subconscious is always working overtime, even if I’m just trying to unwind. I’m finally about to embrace stepping into the industry that turns all that weird, wonderful thinking into something real and if I can fund a few more Mickey ears along the way? Even better. “All your dreams can come true… if you have the courage to pursue them.” – Walt Disney

Mum guilt can arise particularly during mealtimes, due to fussy eaters and time constraints often feeling like they aren’t doing a good enough job. By highlighting the unsaid mental burden of dinnertime and how HelloFresh helps alleviate it, this campaign gives that guilt a voice. Making dinnertime feel like love rather than added pressure by providing wholesome, pre-planned meals that replace guilt with peace of mind. Because the best ingredient isn’t always a vegetable, it’s knowing you’ve
done your best!