CONTACT – alex.mckay221@gmail.com

As a designer, I would consider myself practical and technical, often focusing on the physical elements that make up an exhibition. I would say that my designs often focus on function before form, ensuring that both client and user needs and requirements are met, then creating forms around those requirements. Throughout this degree, I have built upon my skills in using design software, primarily Photoshop and 3D Studio Max, preferring to construct the exhibition spaces in 3D digital form and using this as a base to develop a range of visuals and visual renders for my projects.  

MAJOR PROJECT

The project I have produced for my final year “Educate: Autism in Mainstream Education” is an educational exhibition/conference aimed at improving teaching quality and confidence for pupils in the mainstream secondary school system in the UK who are Autistic. The exhibition I have designed supports a series of lectures within the site, the Isaac Newton Building at the University of Lincoln. The audience, comprising primarily of secondary level teaching staff, will be brought to the exhibition in groups, and use the exhibition space as a base to take part in the days lectures, led by various experts and leading figures in the fields of neuropsychology and special needs teaching and support. 

AUTONOMOUS PROJECT

The task for this project was to produce an exhibition for US company Radio Flyer, who produce a range of children’s outdoor toys, primarily toy wagons, tricycles and scooters. The project aims to build a consumer base in the UK, by showcasing the products Radio Flyer produce in an interactive and enjoyable way. Based in the Metro Shopping Centre in Gateshead, the exhibition features a large curved platform, with supporting product information boards, featuring a brief history of Radio Flyer since the 1920’s through graphical form. The space also features a play area, in which families can test the products with their children before purchase.