Sophie Smith (Alumni)

Wholesale and account Manager at Claude &Co, Merchandiser, and current E-Commerce Marketplace Manager Polarn O. Pyret

Lincoln Alumni, Sophie is a commercially focused fashion professional with strong expertise in wholesale, e-commerce and merchandising. She is currently working as a Wholesale Account Manager at Claude & Co, where she manages client relationships and supports the growth of wholesale accounts through strategic sales and organisation.

Previously, Sophie spent over three years at Polarn O. Pyret, progressing from Merchandising Assistant to E-Commerce Marketplace Manager. During this time, she developed key skills in e-commerce operations, online merchandising, data management and marketplace performance, alongside advanced use of Microsoft Office. Sophie’s experience across both digital and wholesale environments highlights her analytical approach, attention to detail and ability to support commercial growth within fashion and retail businesses.

Please Note: This presentation is primarily aimed at fashion students – however others can be accommodated. Please contact Ann Draycott directly: ADraycott@lincoln.ac.uk

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